Ask the bakers why they choose golden flour, you would get a plethora of answers like “it’s the ideal flour for bread”, “perfect flour for cake”, “awesome flour for value”, “suitable flour for small chops”, “archetypal flour for cereals”, ”best value for money”, and many other positive responses. So, what actually make Golden Penny Flour stand out to become household name in Nigeria and beyond?
Vertical Integration
Flour Mills of Nigeria Plc manufacturers of Golden Penny Flour brands employs a comprehensive process to produce flour and flour-based food products, by adopting a vertically integrated “farm to table” strategy that enables the company to provide inputs and know-how to farmers, aggregating and sourcing crops to supply its processing facilities, and distributing innovative food brands to customers. This strategy allows the company to ensure control over the entire supply chain from raw materials sourcing to delivering finished products to consumers.
The result of this is that in its almost 64 years of its history, Flour Mills has remained at the forefront of wheat milling in Nigeria. Flour Mills of Nigeria Plc (FMN) remains the largest and most successful food producing conglomerates in Nigeria that has stands the test of time. And its flagship brand, Golden Penny flour remains the preferred brands amongst bakers, confectioneries and consumers.
In maintaining its competitive advantage, Flour Mills Nigeria Plc, has over the last seven years, invested over N25billion in milling infrastructure. With a rated milling capacity of 8000 metric tons per day, Flour Mills has become one of the largest single site mills in the world.
Sustaining the Competitive Edge
Raw Material Sourcing: Flour Mills sources high-quality wheat and other raw materials from local and international suppliers.
Cleaning and Conditioning: The wheat is cleaned to remove impurities and conditioned to optimize moisture content for milling.
Milling: The wheat is milled using advanced technology to produce different types of flour. The milling process is designed to be energy-efficient, often using gravity in the sifting process to reduce energy requirements.
Quality Control: Throughout the production process, strict quality control measures are in place to ensure the flour meets high standards.
Enrichment: The flour is enriched with essential vitamins and minerals to enhance its nutritional value.
Packaging: The final product is packaged in various sizes to cater to different market segments.
Distribution: The packaged flour and flour-based products are distributed through a network of warehouses and collection points to retailers and end consumers.
Golden Penny flour brands can be a delightful experience, but like any baking endeavor, there are set of challenges to overcome.
Join us next week on Eat Healthy; Live Healthy to know how to navigate baking challenges for the best baking experience with Golden Penny flour brands.
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Source: Dare Agbeluyi, Chief Publisher.
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